The PE Playbook · CEO & leadership team

A company that runs without you.

You don't get there by buying another system or hiring another consultant. You get there when your leadership team keeps strategy, operations, and technology moving in the same direction - the way a PE firm's portfolio companies do.

Apply for coaching
20+years buying and selling technology
6months minimum: transformation, not a course
$497USD per person, per month on the annual plan
24years old, building strategy in a GE boardroom

How it works


Group coaching for CEOs and their leadership teams. By day 60, your team walks out with a clear strategy and a ranked initiative list. In twelve months the playbook is in place - after that, your team runs it without me.

01

One 90-minute session a week

A group session every week with your leadership team - not just you. We apply the method to the decisions the business is actually facing. No case studies, no theory.

02

One method, three pieces

Your team builds its strategy with Playing to Win, upgrades the operating model, and learns to buy technology the way a fund buys it. I review the deal before you sign.

03

The change holds without you

Between sessions, the team executes and owns the results - and the group stays open for questions during the week. Initiatives move because they own them, not because you push.

Why me


Judgment gets trained by decisions. Not by a certificate.

At 24, inside GE's leadership program (OMLP), I built - on my own - the same strategy Jack Welch had asked the company for that same week at Crotonville. A judge stood up to say so.

Today I'm Chief of Strategy & Technology for a private fund, after twenty years on both sides of the table: selling technology, and buying it.

I also lost my own money on a venture I couldn't execute. The wins and that mistake are the same ledger - that's why I'm here to help you decide better, not just avoid risk.

What you get


What changes in six months.

Decisions stop piling up on your desk: your team makes them, owns them, and can defend them.

Initiatives move without you pushing them: each executive owns theirs.

AI stops living on personal phones and starts working inside the business, with a number to show for it.

Plans


Two plans, priced per person. Same method.

12

Annual plan - $5,964 USD per person

Comes out to $497 a month. The full twelve months: the playbook is in place, and after that your team runs it without me.

6

Six-month minimum - $4,630 USD per person

The shortest commitment I take, for the CEO or the leadership team. Judgment isn't built in a workshop.

A deadline with my name on it: by day 60 your team has a clear strategy and a ranked initiative list. If they don't, I refund both months and cancel the rest of the plan.

AI doesn't fail. It amplifies the team you already have.

FAQ


Before you apply.

How is this different from a course or a workshop?

This isn't another course: every week we work on the actual decisions your business is facing, until your team can make those calls without you. A course gives your team content; this leaves you with a team that makes the calls.

Is this for my whole team or just for me?

For your leadership team - directors and managers - or for the CEO directly. I work with the people who operate the business: the transformation belongs to the business, not to one person. The entry requirement is a coachable team: people who can be open and honest, and who want to learn.

How much does it cost, and why six months?

Two plans, per person: the full year at $5,964 USD ($497 a month), or the six-month minimum at $4,630 USD. And a deadline with my name on it: by day 60 your team has a clear strategy and a ranked initiative list - if they don't, I refund both months and cancel the rest of the plan.

A company that depends on you is worth less.

Tell me in one sentence where your team depends on you the most. If there's a fit, the next step is a short interview. You'll hear back from me, not a sales team.

Apply for coaching

wb@wadibardawil.com · English and Spanish