The PE Playbook - Business Transformation Coaching

A company that runs without you.

You don't get there by buying another system or hiring another consultant. You get there when your leadership team keeps strategy, operations, and technology moving in the same direction - the way a PE firm's portfolio companies do.

20+years buying and selling technology

6months minimum: transformation, not a course

$497USD a month on the annual plan, for 2 people from your company

24years old, building strategy in a GE boardroom

One 90-minute session a week

A group session every week with your leadership team - not just you. We apply the method to the decisions already on your table. No case studies, no theory.

One method, three pieces

Your team builds its strategy with Playing to Win, upgrades the operating model, and learns to buy technology the way a fund buys it. I review the deal before you sign.

The change holds without you

Between sessions, the team executes and owns the results - and the group stays open for questions during the week.

Judgment gets trained by decisions. Not by a certificate.

At 24, inside GE's leadership program (OMLP), I built - on my own - the same strategy Jack Welch had asked the company for that same week at Crotonville. A judge stood up to say so.

Today I'm Chief of Strategy & Technology for a private fund, after twenty years on both sides of the table: selling technology, and buying it.

I also lost my own money on a venture I couldn't execute. The wins and that mistake are the same ledger - that's why I'm here to help you decide better, not just avoid risk.

Wadi Bardawil, business and technology strategist

What changes in six months.

Decisions stop piling up on your desk: your team makes them, owns them, and can defend them.

Initiatives move without you pushing them: each executive owns theirs.

AI stops living on personal phones and starts working inside the business, with a number to show for it.

Two plans, same method.

Annual plan - $5,964 USD

Comes out to $497 a month and includes 2 people from your company. Twelve months: what it takes for the playbook to belong to your team and not to me.

Six-month minimum - $4,630 USD

The shortest commitment I take, for the CEO or the leadership team. Judgment isn't built in a workshop.

Before you apply.

How is this different from a course or a workshop?

This isn't another course: every week we work on the actual decisions your business is facing, until your team can make those calls without you.

Is this for my whole team or just for me?

For your leadership team - directors and managers - or for the CEO directly. I work with the people who operate the business: the transformation belongs to the business, not to one person. The entry requirement is a coachable team: people willing to have their thinking challenged, and who want to learn.

How much does it cost, and why six months?

Two plans: the full year at $5,964 USD ($497 a month), or the six-month minimum at $4,630 USD. Both include 2 people from your company.

What happens after you write.

You write to me

One sentence: what depends most on you today.

You hear from me

I read it and answer myself. If it makes sense, we set up a short interview; if it doesn't, I tell you that too and we don't waste your time.

Interview, then a date

In the interview we check whether your team is coachable and whether this is the moment. If we both say yes, we set a start date.